VRAI designs fine jewelry and engagement rings for life’s true moments. Through an innovative customization experience, unique diamond shapes and recycled gold, we are bringing consumers unprecedented and accessible sustainable luxury. Our jewelry features diamonds sustainably created by VRAI, in our zero-emission foundry, which is the world’s first certified carbon neutral producer. We utilize renewable energy to create diamonds that are atomically identical to mined diamonds. This ensures that every created diamond is unique, has guaranteed origin and no human or environmental toll.
VRAI is today growing around the world as the direct to consumer unit of Diamond Foundry Inc. VRAI operates a rapidly growing number of showrooms in the United States and China, and has operations in the US, UK, EU, Dubai, and Canada.
For more information, visit VRAI.com.
Ye-Hui bio:
Ye-Hui Goldenson brings more than 15 years of experience in luxury PR cultivating public relations, marketing, social media and partnerships to elevate and drive exposure for brands. In 2018, Ye-Hui served as the Director of Global Communications for Diamond Foundry, where she led global media strategies, multi-channel events, and partnerships with brands, such as Sotheby’s, Balmain and Dover Street Market, among others. Prior to joining Diamond Foundry, Ye-Hui served as the Director of Public Relations and Events for Neiman Marcus Group, where she oversaw national media relations, product launches, boutique openings, and large-scale media and consumer events. Throughout her career Ye-Hui has developed innovative partnerships and has demonstrated a history of driving awareness through creative collaborations with designers, stylists, brands and charities. Her philanthropic endeavours with The Red Cross, Dress for Success and various Arts Organizations granted her a Commendation for Commitment to Charitable Work from the State of California. In her current role as Vice President of Global Public Relations and Partnerships for VRAI, Ye-Hui continues to lead global public relations and social media campaigns and strategies, as well as third party partnerships, brand reputation, showroom openings, philanthropy and more.
I love working in the jewellery industry because….
Jewellery is so symbolic and meaningful- marking a moment, a memory, an achievement, a hope, a promise. When you ask someone about a piece of jewellery they own, there is always a story of where they received it and what it stands for.
Vrai is best known for…
Being a sustainable fine jewellery brand creating modern and timeless pieces with diamonds created in their zero emission foundry.
Our biggest achievement to date is…
The growth that we have had and international expansion that is driven by consumer demand! Nothing feels more amazing than knowing that you are creating a brand that consumers resonate with that aligns with their values.
The highlights from my own wedding day are…
celebrating with all of our friends and family! There is nothing better than seeing the people from all stages of your life come together…one of my best friends from Dallas and one from San Francisco met at our wedding and ended up getting married!
I chose to wear xxx because…
I wore an Austin Scarlett couture gown that was off the shoulder with a sculptured train from the Neiman Marcus Bridal Salon. I paired it with drop diamond earrings, a diamond tennis bracelet and silver Givenchy heels to keep the look very classic and clean.
From my own wedding planning experience, my top three tips for any couple would be…
Focus on what you and your partner want- do not worry about what anyone else expects or wants from your day, your wedding is about both of you, your style, and how you want to celebrate.
Don’t worry about the things you can’t control- we used all white florals for our wedding and since our wedding was outdoors, our florist wanted to bring them in the morning of, from a location two hours away. I kept worrying about them not arriving for one reason or another and just had to remind myself that if the flowers don’t arrive, I have my fiance, my family/friends and we would have an amazing time whether or not there are white peonies around!
Pick your priorities- It helps to say the top things you both care about the most- for you it may be the location, for your partner it may be the DJ. Pick and choose your battles.
The current wedding trends I’m loving are…
The personalization! Every wedding is so unique now and couples are not feeling bound by what they feel like a wedding has to be.
My favourite accessories from the collection for a bride would be…
Oh there are so many! Our Solitaire Collection is so classic and are pieces that go with any bride and can be customized with different shapes and carat weight. Our bridal collaboration with Amanda Hearst Ronning has essential pieces ranging from studs to the Celestial Double Strand Tennis Necklace for someone who wants a statement piece! We also have so many incredible collections like our Knife-Edge Bezel bracelets and necklaces that are really popular for Bridesmaid gifts!
And finally, what’s next for Vrai…
We are opening more showrooms and pop-ups internationally and launching some very exciting collaborations and collections in the upcoming year!
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