From modern weddings to luxury brand launches, this is the go-to name for statement styling and balloon trends with serious impact.
“We don’t just decorate—we design sustainable experiences people remember.” — Indre
At the most stylish weddings and talked-about events, there’s a new signature detail stealing the spotlight—and it comes in the form of balloon artistry. At the forefront is Joydeco London, the luxury balloon and event styling company founded by Indre Ziurlien. Known for transforming spaces with sculptural displays and impeccable colour palettes, Indre and her team have become the discreet secret behind London’s most elegant parties, from city weddings to high-profile brand launches.
These are no ordinary balloons. Think tonal clouds of blush and ivory at bridal brunches, glossy spheres above dance floors, and bespoke backdrops that elevate every photograph. With clients ranging from fashion insiders to first-time parents, each installation is tailor-made and always memorable.
Since its launch in 2023, Joydeco London has seen rapid growth, with a client base spanning fashion insiders, luxury venues, and sustainability-minded couples and corporate leaders.
Its recent installations at a luxurious country house hotel of Beaverbrook, boutique windows in Sloane Square, and returning commercial clients at Battersea Power Station have cemented its reputation for impactful, thoughtful design.
Whether you’re planning a romantic wedding weekend, a naming ceremony or a press dinner, Joydeco London ensures your event feels one of a kind—effortless, elevated and entirely unforgettable.
Why are modern weddings embracing luxury balloon styling?
Today’s couples are designing weddings that reflect their style and values—more about curated, meaningful detail. Balloon styling offers a fresh way to define space, guide the atmosphere, and add a sculptural softness that feels modern and elegant.
Balloon artistry is no longer about playfulness—it’s about creating unique, immersive displays for clients who want a one-of-a-kind celebration. At Joydeco, we design with intention, layering tone, texture, and movement to create installations that complement both the venue and the emotion of the event.
“Our clients want something tailored, timeless, and completely personal.” — Indre Ziurlien
“I’ve always believed that every detail should reflect how the couple feels on their day,” adds Indre. “We’re trusted with emotionally significant moments—so we don’t just create visuals, we craft experiences that honour that trust.”
How does Joydeco London tailor balloon installations for different types of events?
Every Joydeco design begins with a single question: How should this space feel? From there, we carefully shape each element to suit the event’s purpose, scale, and emotional tone. With a deep understanding of client needs, brand identity, and the personal meaning behind each moment, Indre ensures every installation reflects not just the venue—but the story it’s meant to tell.
She works closely with planners and clients, developing ideas through moodboards, sketches, and 3D renderings to bring each vision to life with clarity and purpose. Whether it’s a monochrome archway for a fashion launch or an intimate baby shower corner in soft pastels and florals, every Joydeco design is bespoke—crafted to create atmosphere and capture emotion.
“Sustainability is at the heart of our process. We use biodegradable latex balloons, modular structures, and a low-waste design approach—proving that beauty, responsibility, and innovation can coexist in every celebration.”
What balloon trends are brides and grooms choosing for 2025 weddings?
The 2025 wedding aesthetic is defined by refined minimalism and sculptural elegance. Couples are leaning into designs that feel intentional and serene. Popular trends include:
- Soft, tonal palettes—ivory, latte, sage, and blush
- Floating ceiling installations for lightness and movement
- Custom monograms and calligraphy details integrated into arches or backdrops
- Chrome and glossy finishes for modern texture and light reflection
- Mixed media styling—balloons paired with fresh florals, satin ribbon, or mirrored plinths
“It’s a shift away from the maximalist look—2025 is about thoughtful, layered styling with emotional resonance.” — Indre
Can balloon styling work for both large-scale weddings and intimate celebrations?
Absolutely. One of the most powerful aspects of balloon design is its scalability. At Joydeco, we’ve styled everything from immersive installations at Chelsea Harbour Club to private townhouse gatherings, as well as returning retail activations at Battersea Power Station.
Even a single sculptural installation can anchor a room, transform the energy, or create a photographic moment. Whether your guest list includes 12 or 300, balloon styling brings atmosphere and dimension to any event.
“It’s not about how large or small—it’s about how it feels. The right detail in the right place creates instant impact.” — Indre
What makes Joydeco London stand out in the luxury event styling world?
Joydeco London is where artistry meets architectural precision. Indre’s background in Fine Art ,interior and architecture passion shapes every design, resulting in balloon installations that feel more like artistic sculpture than décor.
Her process is rooted in listening. With a deep sensitivity to client values and the emotional weight of life’s milestones, Indre approaches every project with care and intention. “Every event is as important to me as it is to the client,” she explains. “That’s why I care deeply over the details—because perfection isn’t about excess, it’s about meaning.”
From exclusive weddings and creative hospitality collaborations, to brand pop-ups in central London, Joydeco’s reach continues to expand—built on trust, precision, and an eye for design that tells a story.
“We don’t follow trends—we translate mood and emotion into sculptural form. From boutique storefronts in Sloane Square to sustainable wedding weekends, each installation tells a visual story that lingers.” — Indre
How can you incorporate balloon art into your wedding, baby shower or brand launch?
Balloon artistry is one of the most expressive and versatile elements in modern event styling. At Joydeco, we use premium-quality, biodegradable balloons to create elegant, sculptural shapes that bring softness, movement, and visual impact to life’s most meaningful celebrations.
While fresh flowers remain a beloved wedding staple, balloons offer a sophisticated complement—introducing architectural flow and organic form in ways that florals alone can’t achieve. From floating ceilings that preserve dance floor space while creating atmosphere, to door arches that greet your guests with warmth and intention, our designs are crafted to enhance both space and emotion.
We always begin with conversation. For a recent baby shower, we asked the parents-to-be about what they loved. The mother shared a cherished memory of a safari trip, and we used that inspiration to weave subtle, safari-themed tones and shapes into the styling—making the day personal, playful, and deeply meaningful.
For brand launches and marketing events, we often recommend incorporating custom-branded balloons featuring logos or taglines. These add a professional touch while drawing attention and enhancing brand presence in photos and press content.
Whether you’re celebrating a wedding, welcoming a new life, or launching something bold and new, balloon design offers a fresh, modern way to elevate the moment.
Popular applications include:
- Ceremony arches and aisle markers
- Overhead installations for dinner tables or bars
- Bespoke backdrops for photos, speeches, or content creation
- Custom monograms or brand elements
- Sculptural vignettes that soften interiors or highlight florals
“We always begin by asking: what emotion should this space hold? From there, we design a piece that tells the story.” — Indre
To explore bespoke event styling with Joydeco London, visit www.joydecolondon.com or follow @joydecolondon on Instagram for your upcoming events and occasions.
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