The Chloé Atelier des Fleurs collection offers an array of wedding scents for both bride and groom that will evoke precious remembrances with every spritz.
A favourite scent on warm summer skin can spark nostalgia – especially when it’s the perfume of your wedding day. And although Yasmin and her groom-to-be haven’t yet fixed the date, there are two certainties in the plan. One is the music, with feelgood 70s vibes and “timeless artists such as Luther Vandross and the Bee Gees,” says Yasmin. The other element Yasmin has chosen is her perfume: Chloé’s Atelier des Fleurs Cedrus. She tells us about her wedding fragrance journey and how she came to land on her signature bridal scent.
A personal connection to fragrance
Growing up in the picturesque countryside of Somerset, Jasmin developed a keen appreciation for nature and the fragrance of flowers. “Scent has always played a significant role in my daily life, evoking deeply personal memories,” she says. And this love of florals runs in the family. “My mother, Iris, is a florist, so being around flowers has always felt incredibly personal to me, especially since my mother named me Yasmin – derived from the jasmine flower.”
Yasmin waxes lyrical on the power of scent and memory. “My mother’s old garden was a haven of comforting scents, filled with apple trees, roses and lavender. The aroma of these flowers brings back childhood memories of playing in the garden and helping my mother with her floral arrangements.”
To bring back wonderful memories of her wedding day, Yasmin decided to choose a perfume from the Chloé Atelier des Fleurs range. The idea was to have a signature scent on the day that would trigger remembrances each time she wore it on future occasions – be that honeymoon, anniversary or simply dinner à deux in a favourite restaurant.
Choosing Chloé Atelier des Fleurs Cedrus
As a beauty editor, Yasmin has been immersed in the world of scent and knew exactly what she wanted. “Chloé’s Atelier des Fleurs Cedrus fragrance, with its base notes of sandalwood and cedar, immediately caught my attention,” explains Yasmin.
“These rich, woody scents provided a comforting base that felt timeless and elegant. The heart notes of leathery rose reminded me of my mother’s garden, adding a nostalgic layer,” she adds.
But what truly made Chloé’s Atelier des Fleurs Cedrus the perfect fit were the top notes of bergamot and crushed leaves. “The bergamot, a citrus tree from Seville in Spain, resonated with me as it’s close to where my fiancé was brought up,” smiles Yasmin. “This connection made the fragrance feel like a beautiful blend of our histories, incorporating a little of me and a little of him. The perfume feels super light and fresh, making it the perfect scent for walking down the aisle.”
Wedding fragrance from dawn to dusk
Scent afficionados will know that layering fragrance ensures it lasts from morning to night. Naturally, the Chloé’s Atelier des Fleurs collection incorporates all the steps needed – soap, shower gel, lotion and perfume – to perform the full fragrance ritual.
Jasmin has already perfected her own routine. “I begin with Chloé’s perfumed hand soap infused with cedar, amber and musky notes. This sets the foundation for the scent and ensures that it lingers subtly on my skin.”
Next, she uses the Chloé Atelier des Fleurs Cedrus soothing hand cream. “As well as moisturising, the creamy texture allows the scent to adhere better and last longer,” explains Yasmin.
Finally, the pièce de résistance – the Atelier Des Fleurs Cedrus Eau De Parfum. “I spray it on my pulse points – wrists, neck and behind my ears,” says Jasmin. “These areas generate heat, which helps diffuse the fragrance throughout the day. I also like to spritz a little on my hair and clothes.”
The layering elements of the Atelier des Fleurs collection can be found at John Lewis & Partners, including shower gel and body lotion.
Evoking sentimental memories
With her memories of garden-flower fragrances, Jasmin knows the emotive power of scent. “Cedrus will always bring back the most cherished moments from my special day,” says Jasmin. “It will evoke the excitement I felt as I prepared to walk down the aisle before seeing my partner and all my loved ones. It will be my little time capsule in a bottle.”
As the Chloé Atelier des Fleurs range is unisex, it’s suitable for anyone who wishes to have a signature scent on the day. (It’s also perfect for a life event or celebration that deserves to be captured forever and evoked instantly by a spritz on the wrist).
For those who would prefer some guidance on their perfume pathway, Chloé’s parfums hold dedicated Wedding Consultations within their retailers, such as John Lewis & Partners, where you can have a personalised session to explore the collection. This can be a special moment before the wedding day itself, and is a lovely gift for brides or grooms.
“It allows you to discover a scent that perfectly complements your personality and the ambiance of your wedding day,” says Jasmin. And she encourages couples to enjoy the experience together so that the scent triggers happy memories for both.
To spark your imagination and start your wedding scent journey, explore the Atelier des Fleurs collection at John Lewis & Partners.
Advice on choosing a wedding scent
As with a wine or wedding cake tasting, trying on a perfume is equally important. “Always test the fragrance on your skin before making a final decision,” advises Jasmin. “Scents can smell different on each person due to individual body chemistry, so it’s important to ensure it works well with your natural scent.”
The other aspect is to consider how the perfume reflects your personality. “Whether you prefer something fresh and clean, romantic and floral, or bold and exotic, your wedding scent should feel like an extension of yourself,” says Jasmin.
Having chosen your Chloé Atelier des Fleurs wedding fragrance, it’s a lovely idea to wear it when trying on wedding gowns to create a romantic ambience and trigger happy memories as you walk down the aisle on the day. You could also write a letter to your beloved for the night before the wedding, when perhaps you are separated, and spritz it with a little scent. A wonderful part of the wedding journey, throughout your married life, this scent will evoke precious memories of the day you said ‘I do’.
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