Annabel is a fifth generation Yorkshire farmer and founder of Annabel’s Deliciously British and Tame & Wild. She started off by growing and selling premium strawberries on the family farm and after they established a reputation for excellence, the strawberry enterprise grew rapidly and now supplies the finest UK strawberries to top retailers including Harrods, Wholefoods and Booths. A decade later she set up food brand Annabel’s Deliciously British and sister brand Tame & Wild, which produces fruit and botanical infused sparkling drinks.
Annabel is dedicated to creating delicacies that celebrate and sustain the diversity of the British countryside. She has always strived to produce sustainable yet excellent quality fruit for the British market from the family farm. For over 15 years, they have been refining the process to ensure the carbon footprint of the strawberries is as low as possible whilst still providing the best possible berries.
Tame & Wild offers all-natural, sophisticated sparkling drinks which can be enjoyed as an alternative to alcohol. Their recipe of English berries and botanicals with gently sparkling water has been created for the sophisticated palate, where overtones of botanical flavours with the natural sweetness of the fruit – result in an elegant drink, fit for any occasion. The all-natural, award-winning drinks are less than 30 calories and have less than 5g of sugar making them the perfect soft drinks for the health-conscious. The drinks can be bought online, either individually (£2.98) or as a beautifully presented pack of four (£12.25) and are stocked in a variety of luxury retail sites across the country which include Daylesford Farm Shops, Fortnum & Mason and Selfridges.
I love working in the drinks industry because…
It is often challenging being in such a competitive industry, but this makes successes even more rewarding.
Tame & Wild is best known for…
Our ethos of offering premium quality, all-natural drinks for the sophisticated palate and its strong link to the farming industry.
My biggest achievement to date is…
Getting Tame & Wild stocked in some of the most notable high-end department stores in Britain including Selfridges, Fortnum & Mason and Daylesford.
I was inspired by…
Wanting a healthy, refreshing, and natural drink as an alcohol alternative for when I didn’t want to drink. Something that could be paired with food and enhance the experience for those not drinking alcohol but not to take away from fine dining.
The current drink/cocktail/mocktail trends I’m loving are…
Amazing non-alcoholic cocktails! We went to Doors in Dubai at Christmas and had the most incredible drinks – you would have thought they were alcoholic!
My favourite drink to serve at a wedding is…
Our Summer Berry Highball cocktail. Using Otterbeck and Annabel’s Strawberry and Pink Peppercorn Gin and our Strawberry and Lime Flower sparkling drink, this cocktail offers the perfect way to celebrate any occasion. Please see link to recipe here.
My favourite place in the world to skip the crowds is…
Antibes on the Côte d’Azur in the South of France.
The best person to follow on Instagram for big-day inspo is…
I must admit, I don’t use Instagram too often so couldn’t tell you, however, what I can tell you is that I was the least bridezilla bride you can ever imagine! I would have been happy with a Vegas wedding!
And finally, what’s next for Tame & Wild…
We have some exciting plans but it’s top secret so watch this space!
For more, go to www.tameandwilddrinks.co.uk
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