Once upon a time, wedding planning meant dog-eared notebooks, colour-coded spreadsheets and the odd frantic call to your maid of honour. Now you might just be whispering sweet nothings to ChatGPT. According to new research from luxury jeweller Queensmith, 63% of UK couples are using or planning to use AI to help plan their big day, and we are not just talking about seating charts. More than half are letting it draft vows, speeches and even settle guest list politics.
It is a cultural shift as much as a practical one. For decades, couples relied on the reassuring authority of glossy magazines, step-by-step guides and the wisdom of wedding planners and editors whose black books of suppliers were worth their weight in gold. Today a few carefully worded prompts can pull together a colour palette, draft a budget, suggest florists in Provence or venues in Hackney Wick, and even script the father of the bride speech. But what gets lost when the human element is handed over to code?
“It took some of the headache away,” says recent bride Bianca-Francesca Alleyne, who used AI to plan the reception games. “We had a Family Fortunes-style quiz with a mix of general knowledge and personal questions. AI helped me think of ideas I would never have come up with on my own.”
Others remain sceptical. Bride-to-be Veena McCoole reflects: “I honestly just think we didn’t get around to it, and lots of plans were already in motion by the time AI really took off, so there wasn’t much need for it. I also felt happier relying on the expertise of our amazing suppliers for recommendations instead.”
For Yasmin Salmon, the tech has been quietly revolutionary. “Over the past six months, I have discovered the benefits of using AI in my wedding planning journey. It has been a game changer, especially when it comes to budgeting and sourcing the best vendors. For example, I have been able to compare costs for a wedding in Spain versus London, and I gained valuable insights into the average expenses for wedding flowers. It gave me the freedom to weigh options objectively, without outside bias or pressure. Budget is such a sensitive subject, and having the ability to ask AI made the process more private and less intimidating.”
And it is not just budgets. From booking honeymoons (42%) to keeping costs under control (37%) and dreaming up décor themes (33%), algorithms are stepping into the role of wedding planner, albeit a very digital one. What is perhaps most surprising is that 65% of couples say AI does not make the day feel any less “them”.
Still, larger questions remain. If couples lean on AI for everything from timelines to toasts, what happens to the jobs of editors, coordinators who once created the roadmaps? Does the idea of an expert with years of experience still carry the same weight in an age where inspiration boards and costings can be conjured in seconds? And perhaps most provocatively, does removing human error also strip away the charm, the serendipity and even the messiness that makes weddings so personal?
This is a new era for weddings. First came the Covid reshuffle which changed traditions overnight. Now AI is quietly rewriting the etiquette of planning. Are we evolving, becoming more productive and cutting through the noise? Or are we imagining less, relying on formulas, and turning once in a lifetime rituals into algorithm approved templates?
So the real question is… would you let AI write your vows?
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