Veena McCoole

Veena McCoole is a freelance writer, editor, content strategist and marketing consultant for story-led brands, visionary founders, and mission-driven organisations. With more than seven years of experience in journalism, marketing, communications, and public relations, her work focuses on helping clients articulate their value online through brand-building content and compelling copy. Her clients include wellness professionals, members’ clubs, skincare brands, fashion e-commerce platforms, design agencies, artists, coaches, and academic institutions. Veena began her journalism career at Forbes in New York, and has written for the likes of The Business of Fashion, the Irish Independent, Artsy, Air Mail, and Thingtesting, among others. Learn more about Veena’s work at

Outside of her writing work, Veena is also the founder of personalised postcode candle company, and a qualified mindset coach working with ambitious multi-hyphenates and early career professionals to help them exercise ownership over their lives.